Candor

Candor is an RSU management, wage negotiation, and mock-interview prep online community. I operated in a hybrid product and growth role, working with customers to both improve the website and growth-marketing efforts.

In my growth tasks, I worked with a growth-marketing manager to identify new influencers Candor could work with on TikTok and YouTube. I made lists of targeted creators to work with and carried through partnerships. With time, I increased the average follower-size of Candor's content creators from ~500 followers to over 4,000 followers.

On the product side, I initially learned the important lesson of writing copy for Candor's themed articles, which are both for the benefit of users and SEO purposes. Afterwards, I worked with the lead developer (and cofounder) to create a spec-doc for changes addressing the "Interview Prep Community's" shortcommings.

Some of these changes have already gone live, which you can see circled below. I suggested adding a carousel view showing Candor's courses above the forum, as well as having a few top companies listed before the selection drop down.